Core Optimisation — The Results AgencyCertified B Corporation
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See how we partner with ambitious brands to solve complex challenges and deliver measurable commercial growth.

tirlan
Tirlán logo

How an Integrated Bloom Campaign Drove 88% Revenue Growth

Bloom is the biggest event in the Irish gardening calendar and one of Tirlán CountryLife’s most important brand opportunities each year. The challenge was to maximise the commercial value of the sponsorship rather than treating it simply as a five-day awareness event. CountryLife needed to build anticipation before Bloom, engage audiences during the festival and maintain momentum afterwards. The objective was to strengthen brand visibility while translating that attention into measurable commercial performance.

88%
Increase in Revenue
83%
Increase in Purchases
718%
Increase in Meta ROAS
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tesco
Tesco logo

How Search & Social Drove 47% More Street Feast Registrations

Street Feast is a national celebration that brings neighbours together to share food and build stronger communities. As headline sponsor, Tesco wanted to do more than simply raise awareness of the event, with a clear objective to increase registrations and encourage participation across Ireland. Audiences were at different stages of the journey, from discovering Street Feast for the first time to actively searching for events, recipes and hosting ideas. Success depended on reaching those audiences effectively while turning growing interest into measurable participation.

47%
Increase in Registrations
17%
Above Registration Target
700+
Registrations from Search
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waterwipes
WaterWipes logo

How Topic Ownership Made Organic Search WaterWipes’ #1 Traffic Source

WaterWipes is one of the world’s leading baby wipe brands, trusted by parents in more than 50 countries. Following a period of reduced organic visibility, the brand needed to rebuild its search presence, strengthen authority and reconnect with parents across an increasingly fragmented search landscape. The opportunity went beyond improving rankings, as parents were searching for trusted information and advice long before they were ready to purchase. WaterWipes needed to become part of those conversations across both traditional and emerging search experiences.

#1
Website Traffic Source
Visibility
Significant Keyword Growth
Discovery
Increased Non-Brand Visibility
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expert
Expert Electrical logo

How Growing Across the Customer Journey Drove 39% Revenue Growth

By September 2025, Expert Electrical was facing increased competition, declining efficiency across key revenue-driving categories and an over-reliance on lower-funnel activity. While the business was investing significantly in its ecommerce experience, there was an opportunity to ensure its digital marketing activity maximised the impact of those wider improvements. Customer behaviour showed that purchasing decisions were being shaped across multiple digital touchpoints well before the point of sale. Expert needed a more connected approach that could increase visibility throughout the buying journey and provide a scalable foundation for its next phase of growth.

39%
Increase in Revenue
21%
Increase in New Customers
75%
Increase in Google Ads Revenue
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tirlan
Tirlán logo

Scaling Multi-Brand Performance Without Increasing Spend

Tirlán is a multi-division business spanning brands including MyMilkMan, CountryLife, FarmLife, GAIN Pet, GAIN Equine and Tirlán Ingredients, each with different audiences, commercial priorities and levels of digital maturity. Activity across Search, Social and Influencer marketing needed to work more efficiently across the wider organisation. Tirlán needed a partner that could bring greater strategic consistency and visibility across brands while still respecting the different needs of each division. Crucially, growth needed to come from making existing investment work harder rather than simply increasing spend.

44%
Increase in FarmLife ROAS
32%
Reduction in FarmLife Costs
20%
Increase in MyMilkMan Sign-ups
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