How an Integrated Bloom Campaign Drove 88% Revenue Growth

Bloom is the biggest event in the Irish gardening calendar and one of Tirlán CountryLife’s most important brand opportunities each year. The challenge was to maximise the commercial value of the sponsorship rather than treating it simply as a five-day awareness event. CountryLife needed to build anticipation before Bloom, engage audiences during the festival and maintain momentum afterwards. The objective was to strengthen brand visibility while translating that attention into measurable commercial performance.

We developed an integrated campaign that connected Paid Social, Influencer Marketing and Digital Audio around the wider Bloom opportunity. The strategy was designed to keep Tirlán CountryLife visible across the different places gardening audiences were finding inspiration and making purchase decisions throughout the season. Creative, media and partnerships worked together as part of one campaign, with performance continually reviewed to maximise both engagement and commercial return.

Core managed the Paid Social strategy and campaign activity alongside influencer partnerships, Bloom-specific creative, event amplification and Digital Audio. Activity extended across the period before, during and after Bloom, helping CountryLife get more lasting value from its sponsorship. The integrated approach significantly increased commercial performance while extending the reach and impact of Bloom beyond the event itself.