Digital Growth Audit
Our Audit Services provide an independent, evidence-led assessment of your digital platforms. We connect business objectives, customer insights, data, technology and channel performance to uncover what's driving growth, what's limiting performance and where the greatest opportunities exist. Our comprehensive digital marketing audit examines strategy, SEO, paid media, analytics and website performance to identify opportunities for measurable business growth.
Speak with us about getting your audit today.
Connect the evidence, understand the opportunity and make smarter decisions with confidence.
What’s Included in Our Digital Marketing Audit?
Why Invest in an Audit?
Performance Insights
Understand the true drivers of performance
Growth Barriers
Identify barriers to growth
Strategy Validation
Validate current strategies and investments
Untapped Opportunities
Uncover missed opportunities
Team Alignment
Align teams around a shared direction
Commercial Priorities
Prioritise actions based on commercial impact
Many organisations respond to pressure by increasing budgets, launching new initiatives or adopting new technologies. But without understanding what's already working and what's not, additional investment can create more complexity rather than better outcomes.
What You Receive
Expert Assessment & Strategic Recommendations
- Executive summary linking digital performance to business outcomes
- Independent expert assessment from senior specialists
- Prioritised opportunities and recommendations
- Identification of barriers and growth constraints
Clear Direction & Actionable Next Steps
- Immediate actions and long-term strategic initiatives
- Clear implementation roadmap
- Collaborative findings workshop with our team
- Practical next steps tailored to your business
Expert Perspective
"The value of an audit isn't in identifying what's wrong. It's in creating clarity around what matters most. When businesses can connect strategy, customer understanding, data and performance, they make better decisions, invest with greater confidence and unlock more sustainable growth."
Why Core Optimisation?
We combine senior expertise, connected thinking and commercial accountability to help organisations understand how digital activity contributes to business growth. Unlike standalone channel reviews, our audits consider the complete customer journey and the integrated performance marketing app. Our recommendations are independent, evidence-led and focused on what is best for your organisation, not a specific platform or service. We work across strategy, analytics, SEO, AI search, paid media, customer experience, data and digital transformation, giving us a unique ability to connect the dots between activity and commercial outcomes.
Key partners
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Digital Growth Audit FAQs
What is a digital marketing audit?+
A digital marketing audit is a comprehensive review of a business’s online marketing activities, performance and strategy. It assesses areas such as SEO, paid advertising, analytics, website experience and digital channels to identify opportunities for improvement and sustainable growth.
What does a Digital Growth Audit include?+
Our Digital Growth Audit evaluates the key areas influencing your digital performance, including digital strategy, SEO and AI search visibility, paid media, analytics, website experience and eCommerce. The findings provide a clear understanding of current performance, potential gaps and opportunities to improve results.
How can a digital marketing audit improve business performance?+
A digital marketing audit helps businesses identify inefficiencies, uncover missed opportunities and make more informed investment decisions. By understanding which channels and activities are delivering results, businesses can prioritise improvements that support their commercial objectives.
How often should a business conduct a digital marketing audit?+
The frequency depends on the business, its digital activity and the pace of change within its market. An annual review can provide a useful strategic benchmark, while additional audits may be beneficial following major website changes, shifts in marketing performance or changes in business objectives.
What’s the difference between a digital marketing audit and an SEO audit?+
An SEO audit focuses specifically on a website’s organic search performance, including technical SEO, content, rankings and search visibility. A digital marketing audit takes a broader view, examining multiple digital channels, platforms and customer touchpoints to identify opportunities for overall business growth.