Shopping
Shopping that drives margin, not just volume
Shopping results are won and lost in the product feed long before bidding starts. We engineer feeds, structure campaigns and steer the automation so your products show up when buyers are ready to spend.
Our approach
The feed is the campaign. We treat it that way.
Feed comes first
The feed is the core foundation.
- Titles and attributes rewritten for how people search
- Supplemental data that fixes what your platform exports
- Disapprovals and coverage gaps monitored, not discovered
Commercial Performance
Every product isn't equal.
- Campaigns segmented by margin and intent, not just category
- Performance Max used deliberately, with clean inputs
- Budgets follow profitable products, not loud ones
Testing & Scale
Growth driven by the data
- Margin-aware bidding targets by product group
- Continuous optimisation across feeds, audiences and bidding strategies
- Scaling opportunities identified through customer behaviour and demand signals
How we measure success
Key Performance Metrics
Revenue/Margin Mix
Success is measured by the profitable revenue generated through Shopping activity, with a focus on margin, return on ad spend and commercial contribution.
Product Visibility
How often your products appear in high-intent searches, increasing share of visibility where customers are actively looking to buy.
Feed Quality
We monitor feed health, coverage, approval rates and attribute optimisation to maximise opportunity.
Scalable Growth
Grow results efficiently through smarter bidding, better product segmentation and continuous optimisation across campaigns.
Your service lead
Gavin Stafford
Head of Paid Media
The brands succeeding in ecommerce are the ones connecting product data, customer intent and commercial performance. Google Shopping isn't simply a media channel. It's a growth engine when managed strategically.
Start the conversation
Talk to us about Shopping.
Tell us where you are and where the number needs to be. A senior lead replies within one working day.