Scaling Multi-Brand Performance Without Increasing Spend

Tirlán is a multi-division business spanning brands including MyMilkMan, CountryLife, FarmLife, GAIN Pet, GAIN Equine and Tirlán Ingredients, each with different audiences, commercial priorities and levels of digital maturity. Activity across Search, Social and Influencer marketing needed to work more efficiently across the wider organisation. Tirlán needed a partner that could bring greater strategic consistency and visibility across brands while still respecting the different needs of each division. Crucially, growth needed to come from making existing investment work harder rather than simply increasing spend.

We developed a more connected approach to digital performance across Tirlán’s portfolio, bringing audience insight, media, creative and measurement together around shared commercial objectives. This created greater consistency across divisions while allowing activity to reflect the individual needs of each brand. Working alongside Tirlán’s internal teams and external partners, we continually reviewed performance and shifted focus towards the areas creating the greatest value.

Core Optimisation supported Paid Search, Paid Social, Influencer activity, creative testing and cross-channel measurement across Tirlán’s portfolio. We introduced greater consistency in how performance was managed and reported while identifying opportunities to reduce unnecessary spend and prioritise stronger-performing activity. The result was improved efficiency and measurable growth across several of Tirlán’s key brands without requiring increased overall investment.