How Growing Across the Customer Journey Drove 39% Revenue Growth

By September 2025, Expert Electrical was facing increased competition, declining efficiency across key revenue-driving categories and an over-reliance on lower-funnel activity. While the business was investing significantly in its ecommerce experience, there was an opportunity to ensure its digital marketing activity maximised the impact of those wider improvements. Customer behaviour showed that purchasing decisions were being shaped across multiple digital touchpoints well before the point of sale. Expert needed a more connected approach that could increase visibility throughout the buying journey and provide a scalable foundation for its next phase of growth.

We built a connected digital growth strategy that brought SEO, Paid Media and audience insights together around the wider customer journey. Rather than concentrating activity primarily at the point of purchase, the strategy increased Expert’s visibility during research, comparison and consideration while continuing to capture high-intent demand. We also considered the wider role digital could play across Expert’s franchise network, connecting national ecommerce growth with opportunities to support local stores.

Core delivered an integrated Search and Paid Media programme focused on customer acquisition, organic visibility and improved marketing efficiency. The work also extended into AI search optimisation, local visibility and CRO research to identify further opportunities across the customer journey. This gave Expert a more joined-up approach to digital growth, supporting both ecommerce performance and its wider franchise network.