How Search & Social Drove 47% More Street Feast Registrations

Street Feast is a national celebration that brings neighbours together to share food and build stronger communities. As headline sponsor, Tesco wanted to do more than simply raise awareness of the event, with a clear objective to increase registrations and encourage participation across Ireland. Audiences were at different stages of the journey, from discovering Street Feast for the first time to actively searching for events, recipes and hosting ideas. Success depended on reaching those audiences effectively while turning growing interest into measurable participation.

We built an integrated campaign across Search, Paid Social and first-party audience data, designed to create demand while capturing existing intent. Social activity helped introduce and inspire participation in Street Feast, while Search ensured Tesco remained visible as people actively looked for information around the event. Performance insights were used throughout the campaign to refine activity and keep the messaging relevant as interest built.

Core Optimisation delivered the Paid Social and Search strategy, audience activation, creative optimisation and ongoing campaign measurement. Working alongside Tesco and the Street Feast organisers, we connected awareness and performance activity into one campaign rather than treating them as separate objectives. This helped turn increased visibility around Street Feast into registrations and participation while providing useful learnings for future campaigns.