Every channel claims the sale. No two dashboards agree.
Eleanor O’Brien
Head of Data
Performance spend gets more expensive every year you under-invest in brand. Being remembered is the cheapest media you'll ever buy.
How we fix it
One number the whole business trusts.
Audit what you track
Most stacks measure the wrong things well
- Full tracking and tagging audit across the stack
- Kill the vanity metrics nobody acts on
Build the source of truth
Revenue-first reporting
- Dashboards tied to the commercial plan, not the platform
- Attribution honest about what can and can't be known
Make it drive decisions
Numbers that change the plan
- Monthly decision reviews, not reporting theatre
- Budget reallocation rules agreed in advance
The services that do the work