Paid Search
Paid Search built for Commercial Outcomes
Our approach combines commercial awareness, audience intelligence, first party data and platform automation to deliver measurable commercial growth
Our approach
Structure, signals and honest testing.
We move beyond keywords alone, integrating search, shopping, performance max, and conversion insights to identify high-intent customers, optimise every touchpoint, and continuously improving return on ad spend through data-led decision making.
Structure & signals
The account mirrors the P&L
- Campaign structure built around margin, not match types
- First-party conversion signals feeding smart bidding
- Search-term intelligence mined into the SEO plan
Shopping & feeds
The feed is the campaign
- Feed quality run as an always-on programme
- Margin-aware bidding by product set
- Price and availability synced before spend scales
Testing & incrementality
Budget moves on evidence
- Geo and holdout tests on real spend
- Brand vs non-brand incrementality measured, not assumed
- Weekly trading calls against the commercial target
How we measure success
Key Performance Metrics
Strategy
Increased Market Share, Increase in Net New Customers
ROI
Margin centric, blended ROAS targets, set MER contribution
Visibility
Increased website traffic and brand visibility
Conversion
Higher conversion rates and lead generation, Lower cost-per-click (CPC) and improved ad efficiency
Your service lead
Lisa Dunn
Paid Search Lead
What we see daily is the best paid search strategies aren't built around platforms or campaign structures. They're built around commercial objectives, audience intent and the data needed to make better investment decisions.
Start the conversation
Talk to us about Paid Search.
Tell us where you are and where the number needs to be.