GEO (Generative Engine Optimisation)
Understanding GEO so when AI gives an answer, your brand is it.
Buyers increasingly ask ChatGPT, Perplexity and Google's AI Overviews before they ever type a search. If your brand isn't in the answer, you're not in the consideration set. We make brands citable, quotable and retrievable by the engines doing the recommending.
Our approach
Citable, quotable, retrievable.
Retrieval readiness
Make the machines' job easy
- Structured data and clean, extractable content
- Pages chunked the way answer engines quote
- Entity clarity across the knowledge graph
Citation building
The sources AI engines already trust
- Digital PR aimed at citation, not just links
- Consistent facts everywhere your brand appears
- Third-party corroboration for your key claims
Answer tracking
Measured like a channel, not a novelty
- Share-of-answer tracked across the major assistants
- Prompt panels built from your buying questions
- Movement reported monthly, tied to demand
Early proof
Results our clients see.
0K
AI mentions earned for WaterWipes
0K
Pages cited in AI assistant answers
Monthly
Share-of-answer reporting across ChatGPT, Perplexity and AI Overviews
0
Programme across SEO, PR and AEO — not three silos
Your service lead
Brian Conlon
Head of SEO
Generative search is changing how customers discover brands. Success is no longer measured solely by where you rank, but by whether your expertise is recognised, cited and trusted across the wider digital ecosystem.
Start the conversation
Talk to us about GEO (Generative Engine Optimisation).
Tell us where you are and where the number needs to be. A senior lead replies within one working day.