How To Win Visibility In The AI Era

AI is changing how customers discover brands. Is your business visible where they're looking?

The way people find information, research businesses and make decisions is changing. Customers are no longer relying on Google alone. Discovery now happens across traditional search, AI-powered experiences, social platforms, creators, communities, reviews and a growing number of connected touchpoints. For businesses, this changes what it means to be visible.

How to Win Visibility in the AI Era brings together experts from across Core Optimisation to explore how customer discovery is evolving, what AI search means for brands, and how businesses can build visibility across the channels influencing customer decisions.

What you'll learn

Inside the eBook, we explore:

• Why digital visibility is changing and what the evolving discovery journey means for businesses.
• How social has changed customer discovery, from social search to creators and recommendations.
• The rise of AI search and how tools such as ChatGPT, Google AI Overviews and AI Mode are changing how people find information.
• What makes brands visible in AI, including the importance of useful content, authority, trust and third-party signals.
• Why visibility needs to extend across every channel, rather than treating search, social, PR, content and paid media in isolation.
• How to build a visibility strategy around the way your customers actually discover, research and make decisions.
• What the future of digital visibility looks like and where businesses should focus now.

The opportunity for brands

AI isn't replacing everything that came before it. It's changing how existing information is found, interpreted and delivered. The fundamentals still matter: understanding your audience, creating useful and credible content, building authority and making sure your marketing works together.

As our experts explore throughout the report, the opportunity isn't to chase every new platform or technology. It's to build a connected digital presence that makes your brand easier to discover, understand and trust wherever customers are looking for answers.