About the author

Keegan is our Head of Performance. He has over a decade of experience in all things Digital. His journey began in the realm of SEO, where he honed his skills in optimising online visibility and driving organic growth. Transitioning seamlessly into Google Ads, he embraced the intricacies of paid advertising, leveraging data-driven strategies to maximise ROI and propel brands toward success. As the industry evolved, he expanded his expertise into programmatic and Meta advertising, mastering the art of automated, targeted campaigns to deliver personalised experiences at scale. Keegan's passion lies in staying at the forefront of innovation, crafting tailored solutions that resonate with audiences and drive impactful results in the ever-evolving digital sphere.