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Paid Search

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Core Optimisation are one of Ireland’s Leading Google Partner Agencies. PPC, Pay Per Click or Paid Search Advertising is what we specialise in here at The Results Agency.

We have a team of Google Adwords & Bing Qualified experts that work with a variety of Industry sectors to assist with driving online revenue. Together with our technical and analytical expertise our campaigns are highly targeted and high performing.

As a Google Badge Partner Agency we work closely with the Google Agency Team to bring you the latest in innovation and best practices that meet your business needs.

We identify your business goals and build campaigns that help you achieve these goals profitably. Our commitment to performance improvement is reflected in our use of CPA (Cost per Acquisition) Model to ensure your spend is brought back to a profitable cost per sale.

We make sure that your campaigns are optimised cross platform to ensure you are targeting the right customers at the right time and on the right platform.

 

Within our Paid search team below are the related services that help grow your traffic and revenue:

  • Google Adwords Management
  • Bing Ads Management
  • Remarketing
  • Google Shopping
  • Mobile Targeting
  • Display Advertising
  • YouTube Advertising
  • Social Advertising

Google Shopping Ads Management Services from Core Optimisation

Core Optimisation is a Google Premier Partner which means our paid search team have access to quick direct support from Google as well as early access to new Google updates. Our Google Premier Partner status puts our paid search team at the forefront of testing new Google products, new bidding models and more features giving our clients a constant advantage over competitors with our PPC strategies including Google Shopping campaigns. At Core Optimisation, our paid search team are experts when it comes to maximising our clients ROI through Google Shopping campaigns. By developing a deep understanding of your business, products and goals, we develop a long term strategy to build effective shopping campaigns that help your business succeed.

What Are Google Shopping Ads?

Available to eCommerce sites with product inventory, Google Shopping Ads allow businesses to display their catalogue both at the top of Google search results and within the Google Shopping tab. By uploading your inventory data from your CMS to Google Merchant Centre you are able to sync your data with Google Ads and begin bidding to display your Shopping Ads within Google’s search engine. Google Shopping Ad campaigns are an effective way to increase your market share, drive traffic and dramatically increase your online revenue.

There are a number of components which help us to consistently succeed with our Google Shopping campaigns including:

  • Efficient Feed Creation and Management
  • Shopping feed optimisation
  • Limiting Disapproved Products
  • Product and category segmentation
  • Automated bidding.
  • Use of Remarketing Lists
  • Use of Dynamic Remarketing pushing the product a customer has viewed.

Benefits of Our Google Shopping Services:

  • Increase your search market share
  • Compete in the Google Shopping Tab
  • Improve your Google Ads CTR
  • Reduce your cost per click
  • Drive more paid traffic to your site
  • Target more relevant customers
  • Convert more paid sessions
  • Maximise your ROI

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