Wren Urban Nest Case Study
Wren Urban Nest, Ireland’s first net carbon place to stay, aimed to boost their Google Ads revenue by 15% in 2023. This boutique hotel in Dublin 2 emphasizes sustainability. We collaborated closely, targeting eco-friendly travelers and those seeking central locations. By increasing the budget and maintaining a strict cost efficiency ratio, we enhanced Wren’s brand presence and expanded their customer base effectively.
How We Did It
Keans Claremorris Case Study
Keans Claremorris, an esteemed jewelry retailer, set out in 2023 to revolutionize their Black Friday campaign, shifting the spotlight to organic growth. Facing a baseline of 295,810 organic impressions and 8,397 clicks from the previous year, they aimed for a 40% boost. Our strategy? Enhance evergreen content and optimise for Black Friday keywords. The result? A significant leap in organic traffic and a stronger online presence, meeting and exceeding their ambitious targets.
How We Did It
The Grafton Hotel Case Study
The Grafton Hotel, a premier 4-star haven in Dublin’s vibrant city centre, partnered with Core Optimisation to navigate post-COVID market turbulence. With a 15% year-over-year growth goal in mind, they faced a decline in visitors and rising costs. Our focused campaign, leveraging smart bidding and audience insights, led to a 59% revenue increase and a 25% boost in conversions, culminating in a 1.56% CPA, well under the industry benchmark.
How We Did It
Carraig Donn Case Study
In 2023, Carraig Donn set a goal to grow revenue while maintaining profitability. By targeting women aged 30-55 and segmenting campaigns into specific categories, we increased brand awareness and engagement. Despite spending 16% less during an inflationary market, we exceeded revenue targets and achieved a 64% increase in ROI through innovative, data-driven strategies.
How We Did It
Kilkenny Design Case Study
Kilkenny Design, renowned for its extensive range of high-quality products in Fashion, Homeware, Jewelry, and Crystal, partnered with Core Optimisation to elevate their digital marketing efforts. The key objective was to drive revenue growth through Google Ads while maintaining a strong ROAS. With a diverse customer base and distinct strategies for domestic, UK, and US markets, Kilkenny Design aimed to optimise ad performance and expand their reach, particularly among their primary demographic of women aged 35-65.
How We Did It
Cliffs of Moher Case Study
The breathtaking Cliffs of Moher, situated in County Clare along the wild Atlantic Way. The Cliffs of Moher have majestically faced the Atlantic for over 350 million years and their beauty is incomparable – it is Ireland’s most visited tourist attraction and when you visit you will understand why.
Due to the nature of their location and demographic, they have always attracted Irish visitors and they have always been strong within the international market through third party operators.
How We Did It
