The Power of Personalisation in Marketing
In today’s hyper-competitive digital landscape, personalisation has become an extremely important part of effective marketing strategies. Consumers are inundated with a barrage of advertisements daily, making it crucial for businesses to stand out. Personalisation, the practice of tailoring marketing messages and experiences to individual consumers, helps brands cut through the noise and connect with their.
Ella and Jo Case Study
Ella and Jo are an Irish owned and operated skincare company. Founded in 2017 by two professionals who wanted to create a brand for people to feel empowered and great about themselves while taking care of their skin. As Ella and Jo sell their product through a number of other retailers including Kilkenny and McCauleys.
Competitor price analysis with Google Merchant Centre
Tucked away in Google merchant centre lies a valuable tool our paid search specialists utilize to do price analysis on competitors, and it’s available to all. The ‘Growth’ tab is a section within Google merchant centre dedicated to finding pricing and product opportunities within your inventory. Here we’re given benchmark information on our price competitiveness.
