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How AI will affect Search

Artificial intelligence (AI) is transforming the digital landscape, making outdated SEO tactics ineffective. As search engines use AI to better predict user intent, it is crucial to overhaul our strategies, integrating human creativity with AI efficiency to maintain an edge on the competition. Like or not AI has fast become a part of search and SEO.


Kilkenny Design Case Study


The Grafton Hotel Case Study


Wren Urban Nest Case Study


Keans of Claremorris Case Study


Carraig Donn Case Study

In 2023, Carraig Donn set a goal to grow revenue while maintaining profitability. By targeting women aged 30-55 and segmenting campaigns into specific categories, we increased brand awareness and engagement. Despite spending 16% less during an inflationary market, we exceeded revenue targets and achieved a 64% increase in ROI through innovative, data-driven strategies.


The Park Hotel Case Study


The Power of Personalisation in Marketing


Perfecting Your Hotel Gift Voucher Strategy: Boost Revenue and Attract New Customers

Gift vouchers are sometimes an underestimated & forgotten about resource. A well-executed gift voucher strategy can transform one-time guests or customers into repeat visitors and introduce your property into a wider audience. Below, we’ll explore how to perfect your hotel gift voucher strategy, and how Core Optimisation’s expertise in SEO, PPC, and paid social media.


Creating Effective Digital Marketing Assets


Getting Started with Paid Social Media Advertising on Meta: A Beginner’s Guide