How AI will affect Search
Artificial intelligence (AI) is transforming the digital landscape, making outdated SEO tactics ineffective. As search engines use AI to better predict user intent, it is crucial to overhaul our strategies, integrating human creativity with AI efficiency to maintain an edge on the competition. Like or not AI has fast become a part of search and SEO.
Carraig Donn Case Study
In 2023, Carraig Donn set a goal to grow revenue while maintaining profitability. By targeting women aged 30-55 and segmenting campaigns into specific categories, we increased brand awareness and engagement. Despite spending 16% less during an inflationary market, we exceeded revenue targets and achieved a 64% increase in ROI through innovative, data-driven strategies.
Perfecting Your Hotel Gift Voucher Strategy: Boost Revenue and Attract New Customers
Gift vouchers are sometimes an underestimated & forgotten about resource. A well-executed gift voucher strategy can transform one-time guests or customers into repeat visitors and introduce your property into a wider audience. Below, we’ll explore how to perfect your hotel gift voucher strategy, and how Core Optimisation’s expertise in SEO, PPC, and paid social media.