Reflecting on GA4: One Year In
July 1st marks the one-year anniversary of Google ending standard Universal Analytics (UA) processing and UA users being encouraged to adopt the new look Google Analytics 4 (GA4). The transition may not have been smooth sailing for everyone but this latest iteration of Google’s analytics platform, designed to offer more comprehensive insights into user behaviour.
Kilkenny Design Case Study
Kilkenny Design, renowned for its extensive range of high-quality products in Fashion, Homeware, Jewelry, and Crystal, partnered with Core Optimisation to elevate their digital marketing efforts. The key objective was to drive revenue growth through Google Ads while maintaining a strong ROAS. With a diverse customer base and distinct strategies for domestic, UK, and US.
Keans of Claremorris Case Study
Keans Claremorris, an esteemed jewelry retailer, set out in 2023 to revolutionize their Black Friday campaign, shifting the spotlight to organic growth. Facing a baseline of 295,810 organic impressions and 8,397 clicks from the previous year, they aimed for a 40% boost. Our strategy? Enhance evergreen content and optimise for Black Friday keywords. The result?.
