Bold B2B eComm Summit Recap
We recently sponsored and attended the Bold B2B eComm Summit where our Director of Marketing and Communications Kieran O’Brien spoke as part of the Growth Strategies: Scaling B2B eCommerce through Innovation panel. Our Business Development Manager Enterprise Ray Walsh was also in attendance and collected his insights and key takeaways from the day.
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AI Connect for Retail Recap
We had a fantastic time at the AI Connect for Retail event, co-hosted by Google, Enterprise Ireland and Retail Excellence, where our COO and CO Founder David Brett joined a panel of industry leaders to discuss the exciting intersection of AI and retail marketing. Our team shared their key takeaways from the day – from AI’s role in shaping business strategies and driving economic growth to its impact on retail search trends and creative ideation, the day was packed with valuable insights.
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The Importance of Accessible Content
With the EU’s 2025 accessibility deadline approaching, now is the perfect time to evaluate and enhance your content – opening your website to a broader audience, strengthening your brand reputation, and demonstrating your commitment to inclusivity.
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Digital Accessibility
Digital accessibility is more than just a technical requirement; it’s a fundamental principle that ensures everyone, regardless of their abilities, can fully participate in the digital world. By prioritising digital accessibility, we not only comply with legal standards but also embrace the true spirit of the web, which is its ability to connect and empower people from all walks of life.
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Creating a Sales Funnel in Google Analytics 4
One of the most powerful features of GA4 is the ability to create and manage sales funnel reports which visualise the journey a potential customer takes from their first interaction on a website to the final conversion; typically where they make their purchase.
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Google Marketing Live 2024
Google Marketing Live 2024 had a significant emphasis on artificial intelligence (AI), showcasing how businesses can harness AI to enhance their marketing strategies. This blog will serve as a way for me to collate my thoughts and “one’s to watch” in 2024 as we enter a new era of marketing.
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Reflecting on GA4: One Year In
July 1st marks the one-year anniversary of Google ending standard Universal Analytics (UA) processing and UA users being encouraged to adopt the new look Google Analytics 4 (GA4). With the one-year anniversary on the horizon, Tony Newlands our Measurement and Analytics specialist shares his top uses of GA4 in 2024.
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The Paramount Importance of Cultivating Strong Client Relationships
At the heart of every successful client-account manager relationship lies trust. Clients need to trust that we understand their needs, can deliver on our promises, and have their best interests at heart. Building and maintaining this trust requires consistent communication, transparency, and reliability.
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The Power of Personalisation in Marketing
Personalisation, the practice of tailoring marketing messages and experiences to individual consumers, helps brands cut through the noise and connect with their audience on a deeper level. This blog explores the impact and power of personalisation in marketing, emphasising the importance of creative content in succeeding on platforms like Google Search, Performance Max, and Meta.
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Delivering Exceptional Customer Experiences in the Digital landscape
In today’s interconnected world, where digital platforms reign supreme, the customer experience landscape has undergone a profound transformation. From online shopping to social media interactions, every touchpoint presents an opportunity for businesses to engage and delight their customers.
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How AI will affect Search
Artificial intelligence (AI) is transforming the digital landscape, making outdated SEO tactics ineffective. As search engines use AI to better predict user intent, it is crucial to overhaul our strategies, integrating human creativity with AI efficiency to maintain an edge on the competition.
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Perfecting Your Hotel Gift Voucher Strategy: Boost Revenue and Attract New Customers
Gift vouchers are sometimes an underestimated & forgotten about resource. A well-executed gift voucher strategy can transform one-time guests or customers into repeat visitors and introduce your property into a wider audience.
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Creating Effective Digital Marketing Assets
The design of an effective asset is only a small part of a digital campaign, however it is vital in drawing a customer in. Your digital marketing strategy may be planned to perfection, however, if the customer isn’t enticed to click on your ad because of unappealing visuals, all your efforts could be wasted.
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Getting Started with Paid Social Media Advertising on Meta: A Beginner’s Guide
In the ever-evolving landscape of digital marketing, paid social media advertising has emerged as a powerful tool for businesses to reach and engage with their target audiences. If you’re new to paid social media advertising on Meta, fear not – this beginner’s guide will walk you through everything you need to know to get started.
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Best SEO Practices for Video Optimisation
It’s no secret that there is a huge growth in video content in content marketing and it has become key in driving brand awareness, telling stories, providing entertainment and promoting products and services to both new and existing customers. Using video best practices for SEO and video optimisation is critical in providing the best possible UX for the users you want to target.
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2024 INSIGHTS
We asked members of our team to share one insight that they think will impact their digital marketing world in 2024. Learn what they expect to see in 2024 in strategy, analytics, SEO, PPC, Social, Creatives and Tourism.
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