“Despite being less than four years old and operating from Shannon, Core Optimisation handles digital marketing for 70 clients in Ireland and the UK, including Mount Juliet, Compu b, The K Club, The Dean and Devlin hotels, Kilronan Castle, and the Cliffs of Moher visitor centre.”

In the UK, its clients include Eurochange’s 160 branches, Laura Ashley Hotels, and five-star boutique hotels such as The Arch London and St James’s Hotel & Club in Mayfair. Indeed, the UK now accounts for two-fifths of Core Optimisation’s revenue.

In the article, Caroline says:

“Digital marketing is a very broad concept; some firms focus more on social channels and some on brands. But we are more focused on the performance side, using metrics to help our clients better understand their own data. We go beyond just driving traffic to a website – we look at what the traffic is doing and improve the conversion rate for our clients so that they are getting a better return on investment in the different channels they are investing in.”

Digital marketing is “a very busy space, but we’ve been very successful in Ireland and in the London market. We’re quite proud of being an agency that can fight some of the big players for business and win. It shows location doesn’t matter – performance does.”

To read the full article, simply click here