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We understand those challenges; tourism, digital transformation and resilience are in our DNA. Core Transformation helps ambitious destinations transform into future-ready and digitally empowered industry trendsetters.

Let’s face it. Making sense of complex data; keeping up with the latest tech disruption; upskilling your tourism workforce with digital skills; building a long term digital strategy to stay competitive… 

These are not the challenges most tourism, MICE and hospitality professionals signed up for when they fell in love with this bustling and booming industry.

But no industry can exists outside of the technological paradigm engulfing the world. It’s no wonder that in a recent survey* of 1,007 senior-level travel and hospitality industry leaders, the overwhelming majority said digital transformation is ‘very important’.

We guide destinations towards full digital maturity.

Full digital maturity simply means long term competitive resilience which in turns means jobs and investment growth, increased visitor numbers, higher NPS and actionable data. We achieve this by striking the optimum balance between the right digital technology, upskilled tourism professionals and enhanced customer interactions.

  • Higher degree of comfort with emerging technologies
  • Increased staff retention
  • Making tourism careers attractive to highly skilled professionals
  • Readiness and confidence in dealing with tech providers
  • Discover hidden opportunities 
  • Improve performance tracking and governance
  • Make better and more defensible decisions
  • Become more credible and attractive to investors
  • Enhanced trust between DMO, operators and industry personnel
  • Reinforcement of DMO’s authority
  • Supercharge destination’s NPS
  • More credible and influential custodians of the destination’s brand reputation
  • Streamlined processes and automations, freeing up time and resources
  • Improved service delivery and customer satisfaction
  • Optimal technology stack
  • Continuous improvement 
  • Discover hidden opportunities 
  • Improve performance tracking and governance
  • Make better and more defensible decisions
  • Become more credible and attractive to investors

Our bespoke Digital Diagnostic checkup has been developed for the tourism sector and tailored to meet the needs of DMO’s and Tourism Authorities at the city, regional and national level.

A full diagnostic checkup provides businesses with a blueprint for transformation:

  • What areas of the business are going well?
  • What areas do you need to improve?
  • Where should you focus your time for the best outcome?

A roadmap with a clear set of actions to make a positive impact to your Digital Maturity

Our tailored dashboarding solution, Destination Insights ©, brings your data to life in ways only other digitally transformed industries have enjoyed and leveraged. Until now. Destination Insights © offers at-a-glance destination analytics and diagnostics, so you can make quicker and more educated decisions. Dashboards are continually enriched with relevant data from multiple sources, both internal and (optionally) external.

“Core Optimisation are a fantastic digital transformation partner for Failte Ireland, working collaboratively together over the past three years. Their methodology, strategic approach and team of digital and technology experts have elevated our visitor experience industry at scale and we have seen impactful and measurable results.”

Orla O’Keeffe, Head of Industry Digitalisation, Failte Ireland